Privacy Policy

Pet Essentials New Plymouth knows that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. This document outlines our Privacy Policy. By visiting Pet Essentials New Plymouth, you are accepting the practices described in this policy.

Information Security

When you place orders on or, your transactions are encrypted using Secure Sockets Layer (SSL) encryption technology, the industry standard in e-commerce transaction security. Encryption scrambles the information transmitted across the internet, including your credit card number, name and address. SSL also verifies the identity of the server and confirms that the original message arrives safely at its destination.

Information You Give Us

We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customising future shopping for you, improving our store and communicating with you.

What Personal Information About Customers Does Pet Essentials New Plymouth gather?

The information we learn from customers helps us personalise and continually improve your shopping experience at Pet Essentials New Plymouth. Here are the types of information we may gather.

Contact information, including your name, address, telephone number and email address.
Demographic information, such as your date of birth and gender.
General interest information, such as (and not limited to) your pet preferences.
Account (and payment) information.
Purchase information, such as specific products purchased, dates of purchase and any returns.
Information gained via CCTV systems (wherever you see CCTV systems and/or a sign notifying you "CCTV IN OPERATION” or similar) may be used as required.
Social contact information, including any communications via social media, complaints and other contact you have with us.
GPS and mobile information, when you use services such as store locator and online shopping.
Website information, including browser cookies and PCT tags to track the pages visited and visitor journeys taken (please note our comment about other website links below).
Competition or sponsorship information, such as entries into events/programmes etc.

Automatic Information

We receive and store certain types of information whenever you interact with us. For example, like many websites, we use "cookies," and we obtain certain types of information when your web browser accesses Pet Essentials New Plymouth. Scroll to the bottom of this page to see examples of the information we receive. A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalised experience at Pet Essentials New Plymouth if we cannot recognise you, we want you to be aware that these tools exist.

What About Cookies?

Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your web browser to enable our systems to recognise your browser and to provide features such as Automatic Login and permanent Shopping Carts for storage of items in your Shopping Cart between visits. If you would like to know more, the "Help" section of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. However, cookies do allow you to take full advantage of some of Pet Essentials New Plymouth's best features, and we recommend that you leave them turned on.

Email Communications

To help us make emails more relevant, useful and interesting, we often receive a confirmation when you open email from Pet Essentials New Plymouth if your computer supports such capabilities. If you do not want to receive email or other mail from us, please adjust your account to reflect this by selecting "unsubscribe".

Does Pet Essentials New Plymouth Share the Information It Receives?

Information about our customers is an important part of our business, and we do not sell it to others. We share customer information only with the subsidiaries Pet Essentials New Plymouth controls and as described below.

Affiliated Businesses We Do Not Control

We work closely with our affiliated businesses. In some cases, these businesses operate stores at Pet Essentials New Plymouth or sell offerings to you at Pet Essentials New Plymouth. In other cases, we operate stores, provide services, or sell product lines jointly with these businesses. You can tell when another business is involved in your transactions, and we share customer information related to those transactions with that business.


At times we may employ other companies and individuals to perform functions on our behalf. Examples may include fulfilling orders, delivering packages, sending postal mail and email, removing repetitive information from customer lists, analysing data, providing marketing assistance, processing Credit Card payments, and providing customer service. They have access to personal information needed to perform their functions, but may not use it for other purposes.

Protection of Pet Essentials New Plymouth and Others

We release account and other personal information when we believe release is appropriate to comply with law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Pet Essentials New Plymouth, our users, or others. This includes exchanging information with other companies and organisations for fraud protection and credit risk reduction.

With Your Consent

Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

What Choices Do I Have?

As discussed above, you can always choose not to provide information, even though it might be needed to make a purchase or to take advantage of such Pet Essentials New Plymouth features as Automatic Login, and permanent Shopping Carts. You can add or update certain information on pages such as those listed in the My Account pages. When you update information, we usually keep a copy of the prior version for our records. If you do not want to receive email or other mail from us, please adjust your account to reflect this.


Pet Essentials New Plymouth does not sell products for purchase by children. If you are under 18, you may use Pet Essentials New Plymouth only with involvement of a parent or guardian.

Conditions of Use, Notices, and Revisions

If you choose to visit Pet Essentials New Plymouth, your visit and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, arbitration of disputes, and application of the law of New Zealand. If you have any concern about privacy at Pet Essentials New Plymouth, please send us a thorough description to, and we will try to resolve it. Our business changes constantly. This Notice and the Conditions of Use will change also, and the use of information that we gather now is subject to the Privacy Notice in effect at the time of use. We may email periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes.

Automatic Information

Examples of the information we collect and analyse include the Internet Protocol (IP) address used to connect your computer to the Internet; login; email address; password; computer and connection information such as browser type and version, operating system, and platform; purchase history; the full Uniform Resource Locators (URL) clickstream to, through, and from our Website, including date and time; cookie number; and products you viewed or searched for.

Updates to our Privacy Policy

From time to time we may update this Privacy Policy, to reflect changes to our business, products or services or changes to the Privacy Act. We’ll update the Privacy Policy on our website, but may not otherwise notify our customers of a change, so please make sure you review it periodically to ensure you’re up to date with our privacy practices.

For More Information

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us via our contact form, or by mail using the details below:

Pet Essentials
65-67 Molesworth St
New Plymouth

Last updated: 18 September 2020